Bo Yun Park
I am an Assistant Professor of Sociology and Leadership Studies at the University of Richmond. My research lies at the intersection of political, cultural, and transnational sociology. I am particularly interested in digital politics, technology, and social change in democracies under stress.
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My recent work investigates how political strategists in France and the United States craft narratives of political leadership for presidential candidates in the digital age.​ I have also conducted research on youth activism, racialized political consumerism, and resonance of news media frames. I have drawn on a wide array of methods, including interviews, observations, cognitive maps, and computational text analyses to study these various facets of political life.
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Prior to joining the University of Richmond, I was a postdoctoral scholar in the Social Science Data Lab (D-Lab) at the University of California, Berkeley. I received my Ph.D. in Sociology at Harvard University, where I was affiliated with the Institute for Quantitative Social Science, the Weatherhead Center for International Affairs, and the Minda de Gunzburg Center for European Studies. I earned a B.A. (Barnard College) and M.A. (Sciences Po) in Political Science via the Columbia University - Sciences Po Five-Year B.A./M.A. Program. I also hold an A.M. in Sociology from Harvard.
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